Closing month-end in oil and gas means reconciling SCADA data across sources, then finalizing volumes — work most teams still wrestle through manual Excel. Critical Control needed product UI and a marketing site that made AI-augmented webSCADA and automated calculation feel credible, fast and worth switching to.

We designed the ProMonitor and ProCalc product UI and a dark-theme design system, then art-directed the marketing site — pairing the blue-to-purple gradient and clean data visualization with a sharp "Excel is manual, ProCalc is automated" narrative and a clear path to Request Demo.